Review: Blog Inc.: Blogging for Passion, Profit, and to Create Community – Joy Deangdeelert Cho and Meg Mateo Ilasco

Blog Inc.: Blogging for Passion, Profit, and to Create Community – Joy Deangdeelert Cho and Meg Mateo Ilasco


Title: Blog Inc.: Blogging for Passion, Profit, and to Create Community

Author: Joy Deangdeelert Cho and Meg Mateo Ilasco

Release Date: September 19, 2012

Publisher: Chronicle Books

Format: Paperback

Page Number: 184

Source: Local Bookstore

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn’t easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger’s block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.
Learn how to: – Design your site
– Choose the right platform
– Attract a fan base
– Finance your blog
– Maintain work/life balance
– Manage comments
– Find content inspiration
– Overcome blogger’s block
– Choose the right ads
– Develop a voice
– Protect your work
– Create a media kit
– Leverage your social network
– Take better photographs
– Set up an affiliate program
– Partner with sponsors
– Build community
– Go full-time with your blog
– And more!

2 out of 5 stars


The idea behind this book is to help and inspire people to start blogging or continue blogging as a business. Joy Deangdeelert Cho told her blogging story and put interviews of successful bloggers who’ve made blogging their career in between spouting information out. I thought that this book was inspiring to people who would want to start a blog, bu there was a lot of unnecessary points in the book. There was a lot about the layout and how to set up a blog, but not a lot of people who start blogging have $1,000 laying around to pay someone to create a blog for them. I use a free theme and layout on WordPress and I love it. It works really well for me. Posting is simple and the only thing you need to change is the background color. I’m not great a super techy things, so really the easiness is perfect for me. There were sections talking about what a blog is, or how to add pictures to a post. Things that I didn’t particularly need. Another thing that bothered me was that there was nothing about book blogging. I understand that more people look at fashion blogs, or something about food, but book bloggers are also part of the community. There were a lot of interviews saying that the reason some people became popular in the beginning was because they knew people who knew people, or that they had 10,000 followers on Twitter. Most normal folks have 100-400 followers, and don’t know anyone that works for a famous magazine. If you’re new to blogging and have never set up a blog, this would be a good book for you to read. It could really inspire you to do some pretty cool things, but if you’ve been blogging for a little while then you would probably find this boring. Again, some people may love this book, and get help from it, but I didn’t gain anything from reading it.

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5 thoughts on “Review: Blog Inc.: Blogging for Passion, Profit, and to Create Community – Joy Deangdeelert Cho and Meg Mateo Ilasco

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  4. Sam

    The title intrigued me but I’m in a similar situation to you as far as my blog is concerned so I probably wouldn’t find it very useful. Thanks for being honest in your review!


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